Associate Professor of Marketing and Director, Center for Professional Sales, Department of Marketing Faculty profile
Researchers built and validated a short survey scale that measures how much thought, emotion, and action consumers put into climate change when they buy. It gives marketers and policymakers a standard way to track that engagement and target it.
Linda Alkire
Salespeople who redesign their work to seek out growth act more ethically and find more meaning in the job. Those who redesign it to avoid threats do the opposite. Supportive organizations and empowering managers tip the balance.
Aditya Gupta, Vishag Badrinarayanan, Linda Alkire, Indu RamachandranShort summaries of new faculty work, with what it means for managers.