The research collection
In focusFinance
A forthcoming Journal of Empirical Finance paper co-authored by McCoy College Dean Sanjay Ramchander studies how price volatility spreads across U.S. housing markets and what that means for systemic risk. It applies several methods to trace the transmission.
Research featuringSanjay Ramchander
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A forthcoming exploratory study looks at how hospitality firms take up immersive technologies such as virtual and augmented reality, and how guests and firms create value together in blended physical and digital settings.
Taewon Suh
A new study led by a McCoy College marketing professor tests how disclosing that an ad was generated by AI affects consumer attitudes, purchase intent, and social media engagement. The abstract was not available when this summary was written, so results are not reported here.
Rick Wilson
Executives sitting on big unrealized gains borrow against their stock instead of selling it, and the bigger the tax bill they would face, the more they pledge. Boards seem to know this: firms with high-tax-burden CEOs resisted antipledging rules and paid more when they adopted them.
Jon UnderwoodA forthcoming Journal of Empirical Finance paper co-authored by McCoy College Dean Sanjay Ramchander studies how price volatility spreads across U.S. housing markets and what that means for systemic risk. It applies several methods to trace the transmission.
Sanjay Ramchander
AI wearables and health apps are sold on safety. A new framework explains why that reassurance can lead people to skip the doctor, push past their limits, and rely on a device to catch what it cannot see.
Sidney T. Anderson
Two McCoy College accounting professors argue that CPA firms should partner with K-12 schools and reach freshmen and sophomores, not just seniors. They describe a 25-year outreach program and a nine-step plan firms can follow.
Linda J. Campbell, Kasey Martin
A seven-state study finds that special education teacher turnover follows similar trends everywhere, but certification rates and the placement of novice and uncertified teachers vary sharply by state and by district. One-size-fits-all policy will miss the schools that need help most.
Li Feng
A four-quadrant map of marketing knowledge shows where AI helps, where it only reveals more questions, and why firms should build to gain from surprises instead of trying to plan them away.
Sidney T. Anderson
Celebrity brands make a store more attractive when the celebrity fits the product category, fits the store, and fits the store's other brands. That attraction feeds store equity and loyalty, and the effects differ for shoppers who idolize celebrities.
Vishag Badrinarayanan, Enrique P. Becerra, Jeremy J. Sierra
Accounting programs are under pressure to teach sustainability reporting but few have a course to offer. This teaching resource lays out a complete three-credit course, and shows how to use its pieces when a full course is not possible.
Amanda Tahireh Lester
Rank-and-yank systems raise short-term output, but employees who survive the cut become less generous, less cooperative, less trusting, and more willing to sabotage others. They also assume their coworkers cheated to get ahead.
Kyle Mao
Investors who lean on social media for financial information report stronger short-term motives and weaker long-term ones, in every age group. Overconfidence deepens the drift away from long-term thinking, and the pattern holds across two survey waves.
Augustine Tarkom, Ken Moon, Vance Lesseig
As many as one in five people may be neurodivergent, so service encounters between people who communicate differently are common. A new commentary proposes neuroconvergence as a way to close those gaps and keep the creativity they can bring.
Nancy J. Sirianni
India's 2018 order barring banks from serving crypto businesses caused a sharp, immediate drop in retail crypto activity. After the Supreme Court lifted it in 2020, activity recovered only gradually, while bank accounts and deposits rose.
Matthew James Flynn, Ishitha Kumar
Using a new city-level corruption dataset for China, the authors show that more corrupt cities invest more in residential housing and less elsewhere. Over-investment appears only once corruption passes a threshold, and attractive cities can escape the effect.
Yao-Yu Chih
Three McCoy College faculty are studying whether a change of CEO helps or hurts firm results, and whether the answer depends on the industry, the incoming CEO, and the top management team. The findings are not yet published.
Peiqin Zhang, Francis A. Mendez, David C. Wierschem
Households that expect higher gasoline prices become less willing to buy big-ticket goods in normal times. When interest rates are stuck at zero, that link weakens to the point of statistical insignificance.
Mohammad Iqbal Ahmed, Quazi Fidia Farah
Retail interest in stock options runs higher in states with a strong gambling culture, and it tilts toward long-shot contracts. The same states show more short-term borrowing and more missed payments.
Matthew James Flynn, Yifan Liu, Ivilina T. Popova
Researchers built a single tuberculosis model that can run on continuous time or on fixed reporting intervals. The size of the time step changes what the model predicts, which matters for anyone using case data to plan.
Dincer Konur
In a factory, a hotel chain, and a construction services firm, employees who helped coworkers and felt connected to them reported a stronger drive to help others. An ethical climate and room to act set that in motion.
Steven W. Rayburn, Sidney T. Anderson, Jeremy J. Sierra
When public green rankings of S&P 500 firms improved, small investors paid a premium and bought more shares. Private scores seen mainly by institutions drew no reaction. The retail effect has since faded as institutions caught up.
Leyuan You, Janet Payne
An editorial in Family Business Review marks the end of Don Neubaum's term as the journal's editor. Joshua J. Daspit of McCoy College is one of eleven co-authors. This is an editorial tribute, not a research study.
Joshua J. Daspit
States with a stronger taste for gambling pay more attention to Bitcoin options, trade them more, and favor long-shot contracts. When legal sports betting arrives, some of that attention shifts elsewhere.
Matthew James Flynn, Yifan Liu
Across three decades of firm data, a one standard deviation rise in economic policy uncertainty cut operational efficiency by about 2.6 percentage points. The drag varies by firm type, and financially constrained firms held up better than expected.
Augustine Tarkom
Practice workload, lifting volume, stress, and the prior week's jump explained 71 percent of the weekly change in maximum vertical jump for Division 1 women's basketball players. Jump height drifted down as the season went on, a cue to cut load.
Rasim M. Musal
A study of 33 global cases sorts phygital customer experiences into four types and shows how firms can turn them into repeatable, scalable business models that create value for customers and society.
Taewon Suh
A forthcoming Contemporary Accounting Research paper by a McCoy College accounting professor and two co-authors asks whether the formality of a firm's language, when it reports environmental, social, and governance outcomes to its own employees, changes how employees relate to the firm.
Kyle Mao
A forthcoming survey experiment by Texas State University researchers tests whether technical education about election systems, together with a person's readiness to use technology, changes trust in elections. Results are not yet published.
Ju LongShort summaries of new faculty work, with what it means for managers.