Associate Professor of Marketing, Department of Marketing. His research examines the impact of artificial intelligence at the intersection of marketing and fields such as health care, economics, and operations management. Faculty profile
AI wearables and health apps are sold on safety. A new framework explains why that reassurance can lead people to skip the doctor, push past their limits, and rely on a device to catch what it cannot see.
Sidney T. Anderson
A four-quadrant map of marketing knowledge shows where AI helps, where it only reveals more questions, and why firms should build to gain from surprises instead of trying to plan them away.
Sidney T. Anderson
In a factory, a hotel chain, and a construction services firm, employees who helped coworkers and felt connected to them reported a stronger drive to help others. An ethical climate and room to act set that in motion.
Steven W. Rayburn, Sidney T. Anderson, Jeremy J. Sierra
Interviews in three countries and a survey of 417 U.S. service workers show that going off script is a routine part of frontline work. Confidence, a customer focus, and room to act are what drive it.
Steven W. Rayburn, Sidney T. Anderson Five TakeawaysInterviews in three countries and a survey of 417 U.S. service workers show that going off script is routine. Here is what managers should know.
Steven W. Rayburn, Sidney T. Anderson
Consumers asked to picture the climate future say personal action alone will not change its course. They want a shared responsibility model in which government, companies, and consumers each carry part of the load.
Steven W. Rayburn, Sidney T. Anderson, Gail Zank, Anna M. Turri, Jeremy J. SierraShort summaries of new faculty work, with what it means for managers.